ROCKET LEARNING
ROCKET LEARNING
In 24 hours, we rebranded Rocket Learning with a bold, insight-driven idea to improve early childhood education in India. The challenge: position them as a movement, not just a platform.
With empathy, urgency, and bold creative thinking, we led the full creative development under intense pressure, proving that purposeful, insight-driven storytelling can make real impact—even overnight.
Client
Client
Rocket Learning
Rocket Learning
Year
Year
2023
2023
Category
Category
Branding/Design
Branding/Design
Background
Background
Despite being one of the largest economies in the world, the Republic of India suffers from high levels of poverty, affecting the education of 75 million children and leaving the door closed for their future. This has led Rocket Learning to create a tool that surpasses the barriers of traditional education, turning the closed door into a window towards learning, with simple elements and classes that facilitate children's learning regardless of the physical space they are in, thanks to the ubiquity provided by smartphones.
Despite being one of the largest economies in the world, the Republic of India suffers from high levels of poverty, affecting the education of 75 million children and leaving the door closed for their future. This has led Rocket Learning to create a tool that surpasses the barriers of traditional education, turning the closed door into a window towards learning, with simple elements and classes that facilitate children's learning regardless of the physical space they are in, thanks to the ubiquity provided by smartphones.
Background
Despite being one of the largest economies in the world, the Republic of India suffers from high levels of poverty, affecting the education of 75 million children and leaving the door closed for their future. This has led Rocket Learning to create a tool that surpasses the barriers of traditional education, turning the closed door into a window towards learning, with simple elements and classes that facilitate children's learning regardless of the physical space they are in, thanks to the ubiquity provided by smartphones.
Challenge
Challenge
How can Rocket Learning reach more parents and caregivers in low-income communities and help them become active participants in their child’s early education—especially using low-tech tools like WhatsApp?
The branding campaign needed to be scalable, low-cost, inclusive, and culturally relevant, with real potential for implementation in India’s rural and urban poor sectors.
How can Rocket Learning reach more parents and caregivers in low-income communities and help them become active participants in their child’s early education—especially using low-tech tools like WhatsApp?
The branding campaign needed to be scalable, low-cost, inclusive, and culturally relevant, with real potential for implementation in India’s rural and urban poor sectors.
Challenge
How can Rocket Learning reach more parents and caregivers in low-income communities and help them become active participants in their child’s early education—especially using low-tech tools like WhatsApp?
The branding campaign needed to be scalable, low-cost, inclusive, and culturally relevant, with real potential for implementation in India’s rural and urban poor sectors.
Idea
For this redesign, we first delved into the storytelling behind our identity. Building upon the phrase "education starts at home," we demonstrated that with simple elements found in Indian households every day, imagination, creativity, and an education network consisting of parents and teachers, can help children “lift off” despite any space they are in.
Next, we combined meaningful elements of the culture associated with intelligence, wisdom, and knowledge to create new avatars aligned with our vision, but above all, recognized and loved by our primary target audience.
Execution
The rocket embodies the momentum children need during their early years, a crucial time in which their paths are set, shaping the trajectory of their futures. The house serves as a versatile icon, transforming into various centers, households, and any other place where children receive Rocket Learning. With the support of parents and Anganwadi workers, education can take place anywhere.
The fusion of these symbols sends a profound message: the educational lift off of every child is not just an individual impulse, but a collective endeavor that not only impacts the household and local community, but the entire Indian education system. Together, we ignite a powerful spark that propels our children to soar to unimaginable heights.
Idea
Idea
For this redesign, we first delved into the storytelling behind our identity. Building upon the phrase "education starts at home," we demonstrated that with simple elements found in Indian households every day, imagination, creativity, and an education network consisting of parents and teachers, can help children “lift off” despite any space they are in.
Next, we combined meaningful elements of the culture associated with intelligence, wisdom, and knowledge to create new avatars aligned with our vision, but above all, recognized and loved by our primary target audience.
For this redesign, we first delved into the storytelling behind our identity. Building upon the phrase "education starts at home," we demonstrated that with simple elements found in Indian households every day, imagination, creativity, and an education network consisting of parents and teachers, can help children “lift off” despite any space they are in.
Next, we combined meaningful elements of the culture associated with intelligence, wisdom, and knowledge to create new avatars aligned with our vision, but above all, recognized and loved by our primary target audience.
Idea
For this redesign, we first delved into the storytelling behind our identity. Building upon the phrase "education starts at home," we demonstrated that with simple elements found in Indian households every day, imagination, creativity, and an education network consisting of parents and teachers, can help children “lift off” despite any space they are in.
Next, we combined meaningful elements of the culture associated with intelligence, wisdom, and knowledge to create new avatars aligned with our vision, but above all, recognized and loved by our primary target audience.
Execution
Execution
The rocket embodies the momentum children need during their early years, a crucial time in which their paths are set, shaping the trajectory of their futures. The house serves as a versatile icon, transforming into various centers, households, and any other place where children receive Rocket Learning. With the support of parents and Anganwadi workers, education can take place anywhere.
The fusion of these symbols sends a profound message: the educational lift off of every child is not just an individual impulse, but a collective endeavor that not only impacts the household and local community, but the entire Indian education system. Together, we ignite a powerful spark that propels our children to soar to unimaginable heights.
The rocket embodies the momentum children need during their early years, a crucial time in which their paths are set, shaping the trajectory of their futures. The house serves as a versatile icon, transforming into various centers, households, and any other place where children receive Rocket Learning. With the support of parents and Anganwadi workers, education can take place anywhere.
The fusion of these symbols sends a profound message: the educational lift off of every child is not just an individual impulse, but a collective endeavor that not only impacts the household and local community, but the entire Indian education system. Together, we ignite a powerful spark that propels our children to soar to unimaginable heights.
Execution
The rocket embodies the momentum children need during their early years, a crucial time in which their paths are set, shaping the trajectory of their futures. The house serves as a versatile icon, transforming into various centers, households, and any other place where children receive Rocket Learning. With the support of parents and Anganwadi workers, education can take place anywhere.
The fusion of these symbols sends a profound message: the educational lift off of every child is not just an individual impulse, but a collective endeavor that not only impacts the household and local community, but the entire Indian education system. Together, we ignite a powerful spark that propels our children to soar to unimaginable heights.
Our children soar to unimaginable heights
To showcase our diverse identity, we have created a team of mascots inspired by the most significant species in India, which serve as facilitators of didactic activities, with each mascot representing a distinct aspect of early education. Our color palette is composed of colors derived from the tones of Indian communities, combined into a vibrant palette that appeals to children.
Our children soar to unimaginable heights
Our children soar to unimaginable heights
To showcase our diverse identity, we have created a team of mascots inspired by the most significant species in India, which serve as facilitators of didactic activities, with each mascot representing a distinct aspect of early education. Our color palette is composed of colors derived from the tones of Indian communities, combined into a vibrant palette that appeals to children.
To showcase our diverse identity, we have created a team of mascots inspired by the most significant species in India, which serve as facilitators of didactic activities, with each mascot representing a distinct aspect of early education. Our color palette is composed of colors derived from the tones of Indian communities, combined into a vibrant palette that appeals to children.
Our children soar to unimaginable heights
To showcase our diverse identity, we have created a team of mascots inspired by the most significant species in India, which serve as facilitators of didactic activities, with each mascot representing a distinct aspect of early education. Our color palette is composed of colors derived from the tones of Indian communities, combined into a vibrant palette that appeals to children.
1st Young Lion Gold for the Dominican Republic by Gaby Sánchez and Katherine Yuen
1st Young Lion Gold for the Dominican Republic by Gaby Sánchez and Katherine Yuen
1st Young Lion Gold for the Dominican Republic by Gaby Sánchez and Katherine Yuen
1st Young Lion Gold for the Dominican Republic by Gaby Sánchez and Katherine Yuen
1st Young Lion Gold for the Dominican Republic by Gaby Sánchez and Katherine Yuen
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More Works More Works
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©2025 ALL RIGHTS RESERVED
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©2025 ALL RIGHTS RESERVED
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©2025 ALL RIGHTS RESERVED
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